Using Seminars To Acquire Corporate Clients
Let Us Do The Marketing,
You Do The Selling
And Only Pay For Results!
The Lead Company works with individual IFAs, Networks, and National
Companies to generate thousands of high calibre corporate leads.
So confident are we in the quality of our leads that our partners
are able to screen leads prior to payment.
The Lead Company offers a seminar based
lead generation programme, where we invite business owners in your chosen
postcode
areas, to a seminar
on a variety of topics. We do all your marketing, from start to
finish, from designing, creating and sending your personalised
marketing materials – to
handling the replies. All you have to do is to send them confirmation – we
even create the Powerpoint presentation
for you!
Simple, proven, low risk concept
The Lead Company is unique in that we
are a customer acquisition company that specialises in multimedia,
web and technology based
marketing, whilst also understanding the financial services industry.
How
many times have you taken a risk posting out mail-shots, or arranging
seminars, only to receive a poor return? Not only is
there the cost of the printing, postage, and mailing lists, but
more importantly
is the demand on your time. Worse still, you can never anticipate
how many leads will be generated.
Imagine you could agree with the
Post Office that you would not pay for the mailing but would only
pay for each reply you received.
Sound good? Well, you will be glad to hear that this is, in essence,
the basis
of our lead generation concept.
Let Us Become Your Marketing Department
We basically take away the need
for you to do any administration or marketing, and let you get
on with what you enjoy best, face-to-face
selling. We act as your PR and marketing company, making it easier
to get quality people to attend your seminars.
You pay for nothing
but results – Let us take the risks
Organising your campaign requires
a substantial investment from us in both time and money since our
responsibilities include:
-
Typesetting, artwork and design of your advertising materials
-
Printing
costs
-
Mailing list costs
-
Cost of marketing including direct mail, fax, telemarketing
and email
/
-
Call handling, collation, data entry and processing /
filtering of replies
-
Production of a high quality Powerpoint presentation
We will recommend
the topic areas that generate the best response rates. Currently
these include SSASs, SIPPs, IHT, Trusts,
EIS and VCTs. The Powerpoint presentation supplied contains full
speakers notes on each topic. We supply you with
a presentation using high
quality
images, sounds, and backgrounds, which you can then modify to
match your own requirements. You are then totally at liberty to
run the
seminar how you feel appropriate.
Your only investment is a fee
to reserve your participation in a selected postcode area or areas
and any leads you select. The
cost is a £495 reservation fee to secure a postcode area for
each campaign and £37.50 per lead. The total cost of
a campaign in a single reserved area would be £1245 plus VAT
if you took 20 leads. The cost is likely to be much less than
if you were to do your own mail
shot and best of all we take the risk and you pay for results. We
will endeavour to generate you between 10 and 20 leads per campaign
area reserved.
Let
us write your advertising and marketing copy to achieve the results
you want
With over twenty years of experience of producing advertising
material that generates results you can be sure that we will
find you the
quality leads you want. We will design all materials that are
necessary to invite
business owners and company directors to your seminar. We will
need you to tell us where and when you wish to run the seminars
and for you to
approve the final promotional materials.
The seminars are promoted
in our name, and our literature will list you, as the key speakers.
For each promotion we recommend
you hold one or two seminars over two weeks, of about 10 people
each. Best results
are achieved when you run seminars at lunchtime
(and offer a light lunch) and late afternoon (4pm to 6pm), on
separate days. Seminars held on a
Tuesday, Wednesday or Thursday tend to be most effective. We
will
ask you to specify what dates and times you wish to run the seminars
for
each campaign before sending out any marketing on your behalf.
Seminars
should last approximately 2 hours, one hour for the presentation,
30 minutes questions and answers, and the remainder
discussing people's personal needs over refreshments.
The key
is to remember that our whole concept is ‘flexible’.
You are free to add, delete or change any topics or content.
We provide you with the presentation as a starting point only.
This is to save you
from having to spend hours starting from scratch.
Accountants
Can Help Maximise Results and Reduce Costs
Often it can be useful
to team up with a local firm of accountants and to allow them to
present certain topics during the seminar.
It looks great on your marketing and creates another draw to
pull in potential
corporate clients. It allows you to share costs and can
lead to greater reciprocal business. Whilst not essential, in our
experience, firms working
in conjunction with an accountant run more successful seminars
and ultimately generate more business. We also include the name
of the accountant or
accountancy practice on your marketing.
Would You Like to Get
In Front Of Business Owners and Shareholding Directors?
The majority
of leads we generate are business owners or shareholding
directors of limited companies. Our mailing lists are some of
the best and most up-to-date in the UK. We use a variety of methods
to generate our leads which depend on the location targeted,
which
include direct
mail, fax, telemarketing and email. We send out advertising material
to enquire if business owners in your target area would be interested
in attending a seminar on your chosen topics. Included in this
information is an application form that must be completed and
returned.
Each potential attendee is asked to specify their main
current financial interests. We enter all respondents into our
computer
systems and send you a print-out. You then screen
the leads. Of the leads you select you should expect approximately
70% to attend on the days of the seminars. There
are no refunds
given for non-attendees since many of our participating firms
have found there
is a high conversion rate to business of individuals that couldn’t
make it to the seminar, since often you will be able to meet
with them individually, by contacting them afterwards.
Limited
Availability – Reserve Your Area Before Your Competitors!
We can
only work with a limited number of firms within each postcode
area. The number will vary according to the information
contained within our databases and the saturation of businesses
in a
geographic
location.
For example, in Birmingham we could work with several firms,
whereas in the middle of Wales we could work with just one
firm even over
a large geographical area. We always try to ensure that a company
is never contacted
by more than one participating IFA in our system.
Campaign Dates
We will be running three seminar
based lead generation campaigns during 2008. The spring campaign will run from the end of January to March,
summer campaign May through to early July, and autumn campaigns
will be held in September to November.
Autumn 2007 campaign customers will get first refusal to reserve their postcode
area(s) for spring 2008.
If you have any question regarding
the reservation of areas and campaign, please do not hesitate
to contact us on 0845 257 9672.
Act now to avoid disappointment
- reserve your area by clicking here: RESERVATION FORM
